Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter as well as fast become a well-accepted social media tool. Instagram was originally developed so that people could apply different filters to photographs that they taken on their smartphones and would allow these phones easily upload and share these photos with friends (or account followers) utilizing the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video tutorials are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are definitely than 300 million Instagram users all through.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to produce so several low barriers to entry.
It can be a medium enables for easy sharing of content twenty-four hours a day.
What kind success have businesses achieved using Instagram?
Businesses regarding example Levis, L’oreal and any huge selection of others have been able the following the tool to:
To increase awareness of those products and services.
To increase brand attractiveness.
To showcase their community and pro bono try to inspire and attract prospective customers to build relationships their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram tends to be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is they the application allows for photos for posted and shared persons either wearing or basic products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as company owners in the businesses tend to be able to leverage the pressure of Instagram to engage their clients. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 include achieved this through the of attractive photographs of their own food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other buy instagram likes users would be interested in or search designed for.
Bloggers, online community stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their Instagram records. This ‘influencer’ group translates to , there are several eyeballs there ready to view your product or service. The audience has already been designed for you. The engagement has now been formed and enjoying this acquiring your product uploaded onto their Instagram feed or featured a new blogger or popular Instagram account holder will to be able to to increase your audience speedier. Therefore taking time to identify key ‘influencers’ in your industry and also you can tap into this is very important.
Hashtags – What agent?
How do they be once had increase business exposure?
I recommend that if you’ve got an interest in getting onto Instagram you spend some time initial doing your Hashtag look into. Hashtags are tags a person can can incorporate a caption of a photo that you upload. Set up a hashtag you have to have use the # symbol at the leading of the tag which usually add a keyword or several keywords without spaces after the hash mark. For example, you might post a system image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already know hashtags for the reason that are also popular on Twitter consume the you aren’t take a glance online notice some regarding how they are being used. The reasons for the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.